Hey Apple, This Is How You Sell More AirPods - The Insider Tip

2023 Author: Sheila Hailey | [email protected]. Last modified: 2023-05-24 11:17

It is clear that the AirPods were also in white splendor and still exist today. But is this still up to date in 2020? Apple itself is generally not averse to a larger choice of colors, as a look at the current iPhone portfolio reveals. For example, the iPhone 11 is available in white, black, green, yellow, violet or red. The iPhone 11 Pro is now also available in night green, aside from the familiar colors of space gray, silver and gold.

My thoughts on the weekend: The column wants to provide food for thought, call for discussion and reflect on the “news surge” of the week towards the end. A small selection of the previous articles in the column:

• Smartphone trends in 2020: what will ignite at Apple and Co.?
• Hey Apple, slow down the MacBook!
• Smartphones with Face ID and Co: Does the Password Die?

I'm completely honest: In the long run, the white color will get boring. If Apple wants to create the growth targets for AirPods in the future, then this can only be achieved by expanding the range of models. This also includes a larger choice of colors, because individualization is the key. Actually logical and in the end not so much "secret" anymore, this tip on my part. Incidentally, this way you can also reach existing customers earlier, who are very likely to be thinking about upgrading earlier and are more likely to retire their white AirPods.

Nowadays, refiners alone bring more variety to the AirPods:

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Order AirPods Pro from Amazon

Apple's negligence: opportunity for refiners

Companies such as ColorWare or Caviar from Russia have already recognized this potential. The former specialists can have the AirPods "painted" in all imaginable colors, which then cost between $ 299 and $ 389. It gets even more expensive at Caviar, for whose AirPods Pro you have to spend more than 1,000 euros. But then there is also a charging case with fine genuine leather skin. Even a golden version for over 60,000 euros was available as a one-off - crazy.

I don't want Apple to be that exclusive. But at least an additional black and red variant would be nice and trendy. Come on, dear Apple managers, get the paint box and get started. The country needs more colors, especially in this gray season.

Note: The opinions expressed in this article represent the views of the author only and are not necessarily the position of the entire GIGA editorial team.